A shared struggle among musicians that many run into as we work on building our music careers is how to build relationships and surround ourselves with the people who will help support our journeys and our lives in music. First, how do we find the people that we want to meet who might be they keys to the next steps in our careers? Second, how do we reach out, connect, and grow a relationship with these people? These are the humans who could turn into guides, mentors, sources of inspiration, or simply the connectors in the vast web of fellow musicians and industry professionals that make up the players of a music career.

Joining us to help us see into the trends in music licensing and networking are the three powerful women from What Up Pitches–a multicultural, women-owned music production house and music licensing company based in LA & Chicago, specializing in placing music in ads, TV, and film. The WUP team creates custom music for all media platforms and represents a boutique catalog of indie artists for sync placement. Their recent prestigious placements include Hulu, Netflix, Disney+, Paramount+, Fox, NFL, VH1, MTV, The CW, and brands such as Hennessy, Meta, Aetna, Maker’s Mark and Kraft Heinz.