Explore the world of sync licensing with Lou Lanser, Director of Creative Sync and A&R for The Greater Goods Co., as she shares her expertise on building a path for independent artists to thrive in today’s music industry. Originally from Boise, Idaho, Lou’s passion for music was ignited by the city’s vibrant indie music scene. She has channeled this energy into a multifaceted career that includes roles as a karaoke host, vocalist, music stylist, festival programmer, and freelance music supervisor. Now based in Los Angeles, Lou plays an integral role in helping Greater Goods secure notable placements in productions like True Detective: Night Country, Beef, Atlanta, Spider-Man: Across the Spider-Verse, and Better Call Saul, as well as major brand campaigns for Apple, Absolut, Samsung, and Target.

In this workshop, Lou will provide insights into what makes The Greater Goods Co. unique, as an independent sync licensing agency that focuses on quality over quantity and prioritizes opportunities for indie artists. Attendees will gain an understanding of how the right placements can elevate a track, as well as the nuances of curating music for sync across TV, film, and brand campaigns. Lou will also share tips for independent artists on standing out in today’s crowded sync space.