How do we stay authentic as artists in this era where social media algorithms dominate and dictate what gets attention? But as artists, we know how important social media presence can be for our careers. So how do we strike a balance? How do we present ourselves in ways that make us feel strong and empowered and true to ourselves while also standing out in a pond full of millions of others? We’re all unique and have something to offer, and when we learn to tap into that magical space we can grow an artist brand and platform that we feel confident standing on.

Enter Kelly ‘Ray’ Fleek, our witchy woman…a little bit country, a little bit rock and roll…storyteller and maker of things. She has a world of knowledge in the music business and consulting artists in the world of music biz. Ray is a multi-disciplinary artist and member of the Seattle based electro-rock band The Spider Ferns, and is also the maven behind Lo Flux Media PR in Seattle. Ray’s work has been featured with Vogue Knitting Live, Buzzfeed, LUSIO festival, Kollabora Magazine (NYC), Stackedd Magazine, The Seattle Times, Three Imaginary Girls, Respect My Region, Whatcom Art Museum, PASTE magazine, and more….