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SUMMARY:Social Media & Ads for Artist Audience Growth w/Kelzana Artist Management
DESCRIPTION:Join us for an insightful discussion with Kelzana Artist Management’s Kelsy Lartius Miguel and Tori Norman Castillo as they delve into the world of social media and ads for artists. This session will cover essential topics including developing a robust social media content strategy\, practical tips for compelling content creation\, and leveraging social ads and analytics derived from your organic content to effectively expand your audience and reach.  Kelsy Lartius Miguel is an entrepreneur\, music industry strategist\, and community builder based in Denver\, Colorado. As the founder of Kelzana Artist Management\, she guides artists through the complexities of the modern music landscape. A graduate of Berklee College of Music and a Professional Member of The Recording Academy\, Kelsey is driven by her passions for the music industry and for building a strong\, interconnected community. This drive has led her to foster connections and take on leadership roles within the Colorado music scene\, serving on the board of Women In Music Denver and founding the Colorado Music Industry Alliance. Tori Norman Castillo has been storytelling since she could talk… literally. After authoring her first book at age four\, she went on to film a documentary in Madrid at 21 while studying at NYU. During her time in Spain\, she earned a Master’s in Management and experienced the indie music scene from the inside\, working at a local record label as the movement exploded. She eventually brought that experience back to Brooklyn\, joining a music tech company focused on connecting indie artists with performance opportunities. Today\, Tori supports artists in honing their brand and developing smart\, sustainable strategies to grow organically without compromising authenticity. Be sure to view the replay below for this exclusive conversation full of amazing artist success tips!  Good news!!! Kelzana Artist Management is offering our community members a 10% discount on their services. If you need 1-1 support with social media\, reach out at www.kelzanamgmt.com and mention that you’re part of the Pandion Music Foundation family so the discount applies! Kelsy & Tori were also kind enough to share their slides with our community\, to view their presentation click here.  								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n						\n				\n				\n				\n									PMF replays are FREE to all. By signing up for our email list and newsletter you can support our work and help keep our offerings free of charge! Start each month with our email newsletter containing exciting upcoming events\, mentor highlights\, new music discovery\, and industry news! Submitting your email will also automatically register you for our no-cost weekly workshops\, with more details on our events page. You can opt out any time. 								\n				\n				\n				\n							\n			\n			\n			\n\n							\n			\n			\n								\n												\n								First Name							\n														\n											\n								\n												\n								Last Name							\n														\n											\n								\n												\n								Email							\n														\n											\n								\n					\n						\n															\n																										\n																						Signup
URL:https://pandionmusicfoundation.wpcomstaging.com/event/social-media-ads-for-artist-audience-growth-w-kelzana-artist-management/
CATEGORIES:Pandion's Music Industry Insights,workshop
ATTACH;FMTTYPE=image/png:https://pandionmusicfoundation.wpcomstaging.com/wp-content/uploads/2025/07/Kelzana-Artist-Management.png
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